Founded by real estate visionary and entrepreneur Ryan Serhant, SERHANT. is more than a brokerage — it’s a real estate media company built for the digital age. Designed to serve the modern client and maximize the power of exposure, SERHANT. brings together elite agents, cinematic content, and national distribution under one seamless brand. This video is worth 14 billion words.
We empower our agents, clients, partners, and staff with novel media, technology, and education resources. We see opportunity and promise where others do not and we wake up each morning with a simple imperative: Be limitless.
SERHANT. is headquartered in New York City, with expansion teams operating in Florida, Los Angeles, the Hamptons, and now New Jersey — creating a powerful referral and exposure pipeline that stretches coast-to-coast.
Through this growing national footprint and Ryan Serhant’s global brand presence, every SERHANT. listing gains access to a cross-country and international audience of high-net-worth individuals, developers, and investors.
This unique structure allows us to market New Jersey homes not just locally, but directly to qualified buyers in major luxury markets like Manhattan, Palm Beach, the Hamptons and Miami — all while remaining hyper-focused on local trends and pricing strategies.
At the core of our marketing engine is SERHANT. Studios, the in-house content and production team that transforms real estate into high-impact digital media.
Comprised of producers, filmmakers, editors, and branding experts, SERHANT. Studios creates cinematic videos, custom brand identities, engaging social content, and immersive campaigns designed to generate attention and deliver conversion. From Instagram Reels and YouTube walkthroughs to personalized listing documentaries, everything is created, directed, and edited in-house — with the highest production values in the industry.